SKIN1004 Skincare Guide: Centella Ampoule, Sun Serum and What to Buy

SKIN1004 is a South Korean skincare brand made by Craver Corporation, which Goodai Global acquired in 2024, and it is built around centella asiatica from Madagascar. Its hero product is the Madagascar Centella Ampoule, a seven-ingredient serum ($15.99 for 55 ml at Target), followed by the Centella Toning Toner and the Hyalu-Cica Water-Fit Sun Serum. Start with the ampoule if your skin is sensitive or easily red.

Before you buy, you can scan a product's barcode or label with the ingredient scanner in Pori to check it against your skin type. Pori reads the ingredient list for you; it does not diagnose skin conditions.

This guide covers who owns SKIN1004, what is in its bestsellers, which line suits which skin type, what to skip, and what changed with its sunscreen in the US. We compared published ingredient lists, brand claims and listed prices; we did not test these products on skin. Prices are regular list prices on skin1004.com, the brand's US store, or Target where stated, as of November 2026; many items were on sale when we checked. For more Korean brands, see our K-beauty hub.

Who owns SKIN1004?

SKIN1004 is made by Craver Corporation, a Korean company. Goodai Global, the group that has owned Beauty of Joseon since 2019, acquired Craver in 2024, and in 2025 added Seorin Company, the maker of Round Lab. In August 2025, Korean business press reported Craver's sales at about 320 billion won and said SKIN1004 had grown about 110% a year on average from 2022. SKIN1004's US sunscreen label on DailyMed lists Craver Corporation as the labeler.

Our overview of Korean skincare brands shows how Goodai's brands fit with the rest of the market.

What is SKIN1004 known for?

Centella asiatica, the plant often called cica, which the brand sources from Madagascar. Most of the range sits in the Madagascar Centella collection, split into lines:

• Centella: the original soothing line, with the ampoule, toner, creams and cleansers.
• Hyalu-Cica: centella plus several forms of hyaluronic acid, for dehydrated skin, and the brand's sunscreen.
• Poremizing: mild exfoliation and clay for oily skin and visible pores.
• Tea-Trica: centella plus tea tree, for breakouts.
• Tone Brightening and Probio-Cica: uneven tone and early aging.

Studies suggest centella extracts can help skin hold water and calm irritation, though most trials are small. Our guide to centella asiatica benefits covers the evidence.

Is the SKIN1004 Madagascar Centella Ampoule worth it?

For a simple, soothing serum, yes. The full list on skin1004.com is water, glycerin, butylene glycol, centella asiatica extract, 1,2-hexanediol, cellulose gum and ethylhexylglycerin. That short list makes it easy to tell whether centella suits you.

One claim to read carefully: Target's listing and some SKIN1004 copy call it 100% centella extract, yet centella is fourth on the list, after water. The brand does not publish a percentage. SKIN1004 lists the ampoule at $15 for 55 ml and $22 for 100 ml, and Target lists the 55 ml bottle at $15.99. It is watery, so dry skin will need a moisturizer on top. Our best centella products roundup ranks it as the best overall centella product.

Which SKIN1004 toner should you choose?

• Centella Toning Toner ($18 for 210 ml; $12.89 at Target). A daily toner with centella, betaine and gluconolactone, a gentle PHA exfoliant, plus niacinamide. It suits normal and sensitive skin that wants very light exfoliation.
• Poremizing Clear Toner ($19 for 210 ml). A stronger exfoliating toner with mineral salts, willow bark, citric acid, salicylic acid, capryloyl salicylic acid (an LHA) and gluconolactone. It is meant for oily skin; start a few times a week.

Do not combine the Poremizing toner with other acids or a new retinoid. Our guide to how often to exfoliate explains how to pace it.

Which SKIN1004 moisturizer suits your skin?

• Centella Soothing Cream ($16 for 75 ml) is a light gel cream with centella, trehalose, hyaluronic acid, ceramides and cholesterol. It also contains peppermint leaf extract for a cooling feel, which some sensitive skin dislikes.
• Centella Cream ($20 for 75 ml) is a light cream with panthenol and the four centella compounds the brand calls TECA (madecassoside, asiaticoside, madecassic acid and asiatic acid).
• Hyalu-Cica Moisture Cream ($21 for 75 ml) pairs centella with several hyaluronic acids and hydrolyzed collagen, for dehydrated or dry skin.

Which SKIN1004 cleanser should you use?

The Centella Ampoule Foam ($14 for 125 ml) is a pH 5 foaming cleanser with coconut-derived surfactants, centella and hyaluronic acid. It suits most skin types. The Centella Light Cleansing Oil ($21 for 200 ml) removes sunscreen and makeup, but it contains bergamot oil, geranium oil and rose flower oil, which give it a scent and can irritate reactive skin. If you want a fragrance-free double cleanse, see our guide on how to double cleanse.

Is SKIN1004 sunscreen FDA approved?

The current US version is labeled for US sale. The history matters here. Many Korean sunscreens, including SKIN1004's Korean-market formulas, use UV filters the FDA has not approved. In 2025, Korea JoongAng Daily reported that SKIN1004 removed its sunscreens from its US product page while Korean brands reworked formulas for the US.

The Hyalu-Cica Water-Fit Sun Serum UV now sold on skin1004.com carries a US Drug Facts label, filed on DailyMed in September 2026 by Craver Corporation. Its filters are 2.7% avobenzone, 13.6% homosalate, 4.5% octisalate and 9% octocrylene, all FDA-listed. SKIN1004 describes it as reformulated, with panthenol and rice, oat and soybean extracts, and lists it at $19 for 50 ml. The brand recommends it for dry and normal skin.

Two cautions. Octocrylene causes allergy in a small number of people, so patch test if you react easily. And Korean-market SKIN1004 sun creams and serums sold by third-party sellers lack a US label; we have left the Korean Centella sun cream off our shelves for that reason. In June 2026 the FDA added bemotrizinol to its filter list, but most Korean filters are still not allowed. Our best Korean sunscreen roundup lists other US-labeled options.

What should you buy from SKIN1004 for your skin type?

Which SKIN1004 products should you skip?

• The Centella Light Cleansing Oil, if you react to fragrance. It contains bergamot, geranium and rose oils.
• Korean-market sunscreens from third-party sellers. They lack a US label and use filters the FDA has not approved.
• Exfoliating twice. The Toning Toner and the Poremizing Clear Toner both exfoliate, so pick one.

How do you build a SKIN1004 routine?

Start small. Use the Centella Ampoule Foam, the Centella Ampoule and a cream that suits your skin for two weeks, with a US-labeled sunscreen every morning. If your skin is calm, add one toner. The Toning Toner can be used daily; the Poremizing Clear Toner is better a few evenings a week. Leave the Tea-Trica and Tone Brightening lines until you know which concern matters most.

Introducing one product at a time makes it easy to tell what helps and what irritates. Patch test anything with essential oils, mint or acids first. Our guide to introducing new products explains the timing, and our sensitive skin routine shows a minimal setup if your skin reacts easily. Centella is one of several soothing ingredients; snail mucin is another, covered in our COSRX Snail 96 Mucin review.

Where can you buy SKIN1004 in the US?

SKIN1004 sells at skin1004.com, at Target, at Ulta Beauty, which lists about 50 SKIN1004 products online. Buying from these channels lowers the risk of counterfeit or old stock. Ordering straight from Korean shops now adds import costs, because the US ended duty-free entry for low-value packages on August 29, 2025. Our Korean skincare routine steps guide shows where each product fits, and our best essence list has other light hydrating layers.

Is SKIN1004 worth it?

For calm, sensitive or reactive skin, yes. The Centella Ampoule is one of the shortest, cheapest soothing serums you can buy, and the creams and foam cleanser are gentle and fairly priced. Check lists on the cleansing oil and soothing cream if fragrance or mint bothers you, and buy only the US-labeled sun serum. If you like centella, compare Anua's heartleaf range and COSRX's basics.