Beauty of Joseon Skincare Guide: Relief Sun, Dynasty Cream and What to Buy

Beauty of Joseon is a South Korean skincare brand owned by Goodai Global, which bought it in 2019. It is known for hanbang ingredients such as rice and ginseng, the Relief Sun sunscreen, Dynasty Cream ($24), Glow Serum ($17) and Revive Eye Serum ($17). In the US, buy its US-labeled sunscreens, because the famous Relief Sun SPF 50+ is not sold through the brand's official US channels.

Before you buy, you can scan a product's barcode or label with the ingredient scanner in Pori to check it against your skin type. Pori reads the ingredient list for you; it does not diagnose skin conditions.

This guide covers who owns Beauty of Joseon, what is in its bestsellers, which products suit which skin type, what to skip, and what happened to Relief Sun in the US. We compared published ingredient lists, brand claims and listed prices; we did not test these products on skin. Prices are regular list prices on beautyofjoseon.com as of November 2026; many items were on sale when we checked. For more Korean brands, see our K-beauty hub.

Who owns Beauty of Joseon?

Goodai Global, a Korean beauty company founded in 2016, bought Beauty of Joseon in 2019. Goodai has since built a group of K-beauty brands. It bought Craver Corporation, the maker of SKIN1004, and TirTir in 2024, and Seorin Company, the maker of Round Lab, in a deal reported complete in December 2025. In August 2025, Korean business press put Beauty of Joseon's 2024 sales at about 320 billion won, the largest brand in the group.

Our overview of Korean skincare brands shows how the big groups fit together.

What is Beauty of Joseon known for?

The brand takes its name from the Joseon dynasty and builds formulas around hanbang, traditional Korean herbal ingredients. Rice, ginseng, green plum, propolis and red bean appear in product names. Most products cost $13 to $24 at list price, which helped the brand spread on TikTok. In July 2025 it launched in about 600 Sephora stores in the US, its first big US store chain.

What happened to Beauty of Joseon Relief Sun in the US?

Relief Sun is the sunscreen that made the brand famous. Its four UV filters are not on the FDA's list for US sunscreens, and in 2025 Beauty of Joseon withdrew four sunscreens, including Relief Sun, from the US market and launched US-only versions instead, Korea JoongAng Daily reported. The brand's FAQ says that apart from Daily Relief Sunscreen SPF 40, its sunscreens are not sold on its official Amazon US store. When we checked beautyofjoseon.com in November 2026, Relief Sun and Relief Sun Aqua-Fresh were listed as unavailable.

Relief Sun has also been renamed. The brand renamed it from Relief Sun: Rice + Probiotics to Relief Sun: Rice + Niacinamide, and says the formula and size are unchanged. Any Relief Sun you find on US marketplaces comes from third-party sellers without a US Drug Facts label. Our Relief Sun review covers its ingredients and the legal background in detail.

In June 2026 the FDA added bemotrizinol to its list of allowed filters, its first new filter in about two decades. Relief Sun does not use it, so that change does not bring Relief Sun back.

Which Beauty of Joseon sunscreen can you buy in the US?

The US formulas carry Drug Facts labels and use FDA-listed filters.

Day Dew is the closest in spirit to Relief Sun. Its list includes rice extract, niacinamide, panthenol and sodium hyaluronate, and no fragrance. Octocrylene causes allergy in a small number of people, so patch test if you react easily. Our best Korean sunscreen roundup compares other US-labeled Korean options.

Is Beauty of Joseon Dynasty Cream good?

It is a well-made, fragrance-free moisturizer for normal to dry skin. The list starts with water, glycerin, hydrogenated polydecene, niacinamide and squalane, with ginseng root water, rice bran water, hyaluronic acid, honey extract and ceramide NP further down. The brand says it has been non-comedogenic tested and contains no silicones. It costs $24 for 50 ml, or $40 for 100 ml.

The brand suggests oily and combination skin use only a small dot. If you are oily, a gel moisturizer may suit you better; see our gel vs cream moisturizer guide.

Which Beauty of Joseon serum should you choose?

• Glow Serum: Propolis + Niacinamide ($17 for 30 ml) suits oily skin with visible pores. Propolis extract and niacinamide sit near the top, with a little betaine salicylate. It also lists tea tree extract. Skip it if you are allergic to bee products such as propolis or honey.
• Glow Deep Serum: Rice + Alpha-Arbutin ($17 for 30 ml) targets dullness and dark spots with alpha-arbutin and rice bran water.
• Revive Serum: Ginseng + Snail Mucin ($17 for 30 ml) is a hydrating serum for dry, tired-looking skin. See our best snail mucin products for other options.
• Light On Serum: Centella + Vita C ($17 for 30 ml) is a gentle brightening serum with centella.

Is Beauty of Joseon Revive Eye Serum worth it?

It is one of the cheapest ways to try retinal, a faster-acting relative of retinol, around the eyes. The list includes ginseng root extract, niacinamide, retinal, cholesterol and ceramide NP, with no fragrance. It costs $17 for 30 ml. The brand says it can be used on the whole face, and that pregnant or breastfeeding women should avoid it because it contains retinal. Start two or three nights a week, since retinal can cause dryness and peeling. Our retinal vs retinol guide explains the difference.

What should you buy from Beauty of Joseon for your skin type?

Which Beauty of Joseon products should you skip?

• Relief Sun from US marketplace sellers. It has no US label, and the brand does not sell it on its official US Amazon store.
• Glow Serum, if you are allergic to bee products. Propolis is its lead ingredient.
• Revive Eye Serum, if you are pregnant or breastfeeding, as the brand itself advises.
• Several brighteners at once. One serum is enough; layering the Glow Deep, Light On and Glow serums mostly adds cost.

How do you build a Beauty of Joseon routine?

Start with three products: a cleanser, Dynasty Cream and a US-labeled sunscreen such as Day Dew. After two weeks, add one serum that matches your main concern: Glow Serum for oil and pores, Glow Deep Serum for dark spots or Revive Serum for dryness. Add Revive Eye Serum last, two or three nights a week, and keep it away from nights when you use other exfoliants or retinoids. The brand sells Ginseng Essence Water ($18 for 150 ml) as a hydrating step with ginseng water and niacinamide, but it is optional.

Introducing one product at a time makes it easy to spot a reaction. Patch test the propolis serum and the retinal eye serum first if your skin is reactive. Our guide to introducing new products explains the timing, and our serum layering guide covers what to do if you use two serums.

Where can you buy Beauty of Joseon in the US?

The brand sells through beautyofjoseon.com, its official Amazon US storefront and Sephora stores and online. Buying from these channels lowers the risk of counterfeit or old stock, which matters for a brand this popular. Ordering straight from Korean shops now adds import costs, because the US ended duty-free entry for low-value packages on August 29, 2025. Our Korean skincare routine steps guide shows where each product fits.

Is Beauty of Joseon worth it?

Yes, for its moisturizer and serums. Dynasty Cream and the Revive Eye Serum offer simple, fragrance-free formulas at low prices, and the serums each do one job. The sunscreen story is the one to get right: buy Day Dew, Dayscreen or Daily Relief SPF 40 with a US label, and treat Relief Sun as a product made for other markets. If you like this approach, compare Anua and COSRX, which cover similar budgets.