Youth To The People Skincare Guide: What to Buy for Your Skin Type

Youth To The People (YTTP) is a vegan skincare brand founded in Los Angeles in 2015 by cousins Joe Cloyes and Greg Gonzalez, and L'Oréal agreed to buy it in December 2021. It is known for its Superfood Cleanser with kale, spinach and green tea, the Superberry Dream Mask and a newer group of peptide and adaptogen products. Most of the range suits normal, combination and oily skin, and the price sits in the Sephora prestige tier.

If you want to check a YTTP product before buying, you can scan its barcode or photograph the label with the ingredient scanner in Pori to see how the formula fits your skin type. Pori flags ingredients; it does not diagnose skin conditions.

This guide covers who owns Youth To The People, what it is known for, its main face-care lines, which products suit which skin type, prices and caveats. We compared published ingredient lists, brand claims and listed prices; we did not test these products on skin. Prices are Sephora and brand-site list prices as of November 2026, and full sizes unless noted.

Who owns Youth To The People?

L'Oréal. On December 8, 2021, L'Oréal announced an agreement to acquire the brand, subject to regulatory approval, and placed it in its Luxe division. L'Oréal said YTTP expected more than $50 million in sales that year and did not disclose the price. The same division owns Kiehl's and IT Cosmetics.

The founders are cousins. Joe Cloyes was founder and CEO at the time of the deal, and Greg Gonzalez was founder and chief brand officer. Under L'Oréal, YTTP still describes its formulas as vegan.

What is Youth To The People known for?

YTTP built its name on the Superfood Cleanser, a green gel wash with kale, spinach and green tea extracts. The idea across the range is food-sounding plant extracts paired with familiar actives such as hyaluronic acid, niacinamide, vitamin C and peptides. In the US the range is sold mainly at Sephora and on the brand's own site.

The plant extracts make for good names, and the evidence for kale or spinach extract on skin is thin. What matters more is the base formula: the cleansing agents, the moisturizers and the actives. That is where this guide focuses. Our explainer on green tea in skincare covers the one extract in the hero cleanser with a decent body of research.

What are Youth To The People's main face-care lines?

• Superfood: the Superfood Antioxidant Cleanser, the Superfood Air-Whip Moisturizer with hyaluronic acid and the Superfood Skin Drip serum with peptides and niacinamide.
• Superberry: the Hydrate + Glow Dream Mask, a vitamin C night cream that doubles as an overnight mask.
• Adaptogen and Supershroom: the Adaptogen Skin Repairing Moisturizer with peptides and the Supershroom Calming Face Cleanser, both aimed at sensitive and dry skin.
• Peptides (Clean + Clinical): Polypeptide-121 Future Cream and the Triple Peptide Hydrating + Firming Oasis Serum.
• Treatments: the 15% Vitamin C Bright Cell Serum, a kombucha AHA exfoliant and a mandelic acid exfoliant.

Which Youth To The People products suit my skin type?

Cleansers

The Superfood Antioxidant Cleanser costs $39 for 8 oz, with a $16 travel size and a 16.9 oz refill at $69. YTTP says it is pH-balanced and lists it for normal, combination and oily skin. Earlier versions cleansed with sodium cocoyl glutamate and cocamidopropyl betaine, two mild surfactants, alongside kale, spinach and green tea extracts and vitamins C and E. The formula has changed over the years, and the current Sephora ingredient list includes fragrance plus hexyl cinnamal, linalool and limonene, so check the label on the bottle you buy.

At $39 it costs more than twice as much as drugstore gel cleansers that do the same basic job. If you like the feel, it is a pleasant wash. If you just need a gentle foaming cleanser for oily skin, CeraVe's fragrance-free Foaming Facial Cleanser is the budget comparison. Our cleansers for oily skin guide lists more.

For dry or sensitive skin, YTTP sells the Supershroom Calming Face Cleanser, which it pitches for that skin type and pairs with peptides. Compare it with our cleansers for sensitive skin picks before paying prestige prices.

Moisturizers

The Superfood Air-Whip Moisturizer ($49 for 2 oz) is the light, whipped option with hyaluronic acid, and the natural partner for the cleanser on oily or combination skin. The Adaptogen Skin Repairing Moisturizer with Peptides is the richer cream for sensitive and dry skin; Sephora lists it at $52 for 2 oz, and the brand site has shown it at $49. Polypeptide-121 Future Cream ($68 for 2 oz) is the peptide-heavy firming moisturizer. Read peptides in skincare before paying for that: peptide studies are mostly small and brand-funded.

Masks and serums

The Superberry Hydrate + Glow Dream Mask ($53 for 2 oz, $18 for a 0.5 oz mini) is a vitamin C night cream you can also leave on as an overnight mask. The Superfood Skin Drip Smooth + Glow Barrier Serum ($39 for 1 oz) pairs peptides with niacinamide. The Triple Peptide Hydrating + Firming Oasis Serum costs $57 for 1 oz, and the 15% Vitamin C Bright Cell Serum costs $55. For how vitamin C serums differ, see our vitamin C serum guide.

Is Youth To The People worth the price?

It depends on what you value. A basic YTTP routine of the Superfood Cleanser and Air-Whip Moisturizer costs $88 at list price, and adding one serum takes it past $125. Comparable drugstore products with hyaluronic acid, niacinamide and gentle cleansers cost a fraction of that. You pay extra for the textures, the vegan formulas and the brand. If those matter to you, pick one or two YTTP products you enjoy using and fill the rest of the routine with cheaper basics.

Does Youth To The People have exfoliants?

Yes. YTTP sells a kombucha exfoliant with lactic and glycolic acids and a mandelic acid exfoliant, and its own guide pairs them with different skin needs. Mandelic acid is a larger AHA molecule that tends to be gentler, which is why it is often suggested for sensitive or darker skin; our mandelic acid guide explains why. Product names and percentages in this line have changed over time, and the Superclay Purify + Clear Power Mask now shows as discontinued on the brand site. Check the current label for the acid strength before you buy, and read how often to exfoliate.

Does Youth To The People make sunscreen?

None of the YTTP products in this guide contains SPF. Pair any YTTP routine with a separate broad-spectrum sunscreen of SPF 30 or higher, as the American Academy of Dermatology recommends. This matters more if you use the AHA exfoliants, which make skin more sensitive to the sun. Our sunscreen for your skin type guide helps you choose one.

What should I watch out for with Youth To The People?

• Vegan is not the same as fragrance-free. The current Superfood Cleanser lists fragrance and fragrance allergens. Our guide to fragrance in skincare explains why that matters for reactive skin.
• Formula and name changes. The cleanser's ingredient list has changed, exfoliants have been renamed and at least one mask has been discontinued. Match products by ingredient list, not by memory.
• Superfood marketing. Kale, spinach and berry extracts sound nourishing, but they are usually present in small amounts. The actives, the base formula and the price tell you more.
• Price. A cleanser, a moisturizer and a serum from YTTP cost well over $100. Our drugstore vs luxury skincare guide covers when that is worth it.
• Too many actives. Vitamin C, AHA exfoliants and peptides on the same night can irritate. Add one product at a time, as in how to introduce new products.

Is Youth To The People good for sensitive skin?

Parts of it are aimed there. The Adaptogen moisturizer and the Supershroom cleanser are pitched at sensitive and dry skin. The hero Superfood Cleanser contains fragrance, which is one of the most common causes of cosmetic contact allergy. Patch test anything new on the side of your neck for a few days first. If your skin reacts to most products, our list of fragrance-free skincare brands is a safer starting point, and persistent redness, burning or rash is worth showing to a dermatologist.