- Jowls form as skin loses collagen and elastin, facial fat compartments deflate and shift, and the jawbone in front of the jowl resorbs.
- Sun exposure, smoking and large weight loss speed the process up; daily SPF 30+ and not smoking protect the skin layer.
- Retinoids improve skin quality, but the AAD says no cream gives facelift results; face yoga and gua sha show small, early effects.
- Lifting a jowl usually takes a procedure: energy-based tightening, fillers for lost support, or a facelift for marked sagging.
Sagging jowls form when several layers of the lower face change at once. Skin loses collagen and elastin, the separate fat pads of the face shrink and slide, and the jawbone just in front of the jowl slowly wears away. Sun damage and large weight loss speed this up. Creams can improve skin quality a little, but lifting the jawline itself usually takes a procedure.
Below is what is happening under the skin, layer by layer, what the research says about retinoids, face yoga and gua sha, and the main procedure types a dermatologist or plastic surgeon may suggest. The goal is a realistic picture, so you can spend money on what can actually move the needle.
What causes sagging jowls?
Jowls are the result of skin, fat and bone aging together. Dermatologists split skin aging into two processes. Intrinsic aging affects skin all over the body, while extrinsic aging comes from UV exposure, smoking and pollution and is layered on top. DermNet notes that in intrinsically aged skin, sagging or laxity can appear because the skin loses elasticity.
The skin layer
Ultraviolet light is the main outside driver. According to DermNet, UV exposure leads to a disorganized, elastic-fiber-rich matrix in the dermis (solar elastosis), and chemicals in tobacco smoke raise enzymes that degrade collagen and elastin. Skin that has lost its spring stretches more easily under the weight of the tissue beneath it.
The fat layer
Facial fat is not one continuous sheet. Cadaver dissections published in 2007 showed that the face's subcutaneous fat is divided into separate compartments, with jowl fat the lowest of them. The authors concluded that the face does not age as a single mass and that these compartments change at different rates, which helps explain why the jawline can blur while the forehead looks much the same.
The bone layer
The skeleton changes too. A review in Aesthetic Plastic Surgery lists the prejowl area of the lower jaw among the sites that resorb with age, along with parts of the midface and eye socket rim. With less bony support in front of the jowl, the soft tissue above it has more room to drop, and a small hollow can form between the chin and the jowl.
| Layer | What changes with age | What can address it |
|---|---|---|
| Skin | Collagen and elastin break down, mostly from UV and smoking; skin thins and loosens | Daily sunscreen, retinoids, energy-based tightening, resurfacing |
| Fat | Separate fat compartments deflate or shift, jowl fat sits lowest | Fillers in nearby areas, surgery to reposition tissue |
| Bone | The prejowl area of the jaw and parts of the midface resorb | Chin or jaw implants, or fillers to camouflage the hollow |
| Muscle and support | Tissue sags as a unit when the layers above lose support | Facelift (the main option for marked jowling) |
At what age do jowls start to show?
There is no fixed age, because sun history, weight and bone structure all play a part. DermNet places the signs of intrinsic aging at around 50 to 60 years and says women tend to show them earlier than men, which it links to the drop in estrogen at menopause. People with a lot of sun exposure can see laxity sooner. The same review on facial bone notes that in people with a naturally weak skeletal structure, the skeleton may be the main reason aging shows early; in people with a small chin, for example, jowls appear at a younger age.
If you are tracking how your jawline changes from your 40s on, our guide to a skincare routine for your 40s covers the basics that support skin quality during that decade.
Can weight loss cause jowls?
Large weight loss can make jowls look worse, because it deflates the fat that was holding the skin out. A 2024 systematic review of 14 studies on facial changes after bariatric surgery and weight-loss medication found that midface volume loss was the most significant change, followed by loose skin under the chin, and that patients with massive weight loss were rated as looking older. One study it summarizes described excess, redundant skin in the jowl and under-chin areas.
The review also points out that data on GLP-1 medications such as semaglutide is still thin: only a few of the included papers looked at them, and only one gave objective measurements. So "Ozempic face" is a real concern people raise, but how it compares with other kinds of weight loss has not been worked out.
Can creams tighten sagging skin on the face?
Creams can improve fine lines and skin texture over months, but they cannot lift a jowl. The American Academy of Dermatology (AAD) is direct about this: anti-aging products deliver modest results, and you cannot get the results of a facelift from a cream. The same page says sunscreen and moisturizer are the two most effective anti-aging products you can buy.
Retinoids are the best-studied topical step. In a randomized, vehicle-controlled trial in older adults (mean age 87), 0.4% retinol applied to the arm up to three times a week for 24 weeks improved fine wrinkling and increased collagen production compared with the untreated arm. The AAD notes that retinoids boost collagen and reduce fine lines, but also that they should not be used during pregnancy and that people with darker skin should watch for irritation, which can leave dark marks. If you are new to them, start with our retinol for beginners guide.
What a retinoid does for the jawline is improve the skin's surface and thickness. It does nothing about fat compartments shifting or bone resorbing, which is why a firmer-looking jaw from a serum alone is unlikely.
Does face yoga work for jowls?
The evidence for face yoga is small and positive for the cheeks, not the jawline. The best-known study, published in JAMA Dermatology in 2018, enrolled 27 women aged 40 to 65 and taught them 32 facial exercises. They did 30 minutes a day for 8 weeks, then every other day until week 20. Only 16 completed the program.
Among those 16, blinded raters scored improved upper and lower cheek fullness, and estimated age fell from 50.8 to 48.1 years. Marionette lines, the lines running down from the mouth corners toward the jowl, did not change significantly, and neither did the score for the jawline at rest. The authors list the limits themselves: a small, self-selected group, many dropouts and no control group. Their suggested mechanism is muscle growth in the cheeks, which may lend a little fullness to the midface. That is a modest, plausible effect, and it takes a big time commitment.
Does gua sha help a sagging jawline?
Gua sha may change facial measurements slightly in the short term, but the evidence is early. In a 2025 randomized trial, 34 women aged 20 to 50 used either gua sha or a facial roller for 10 minutes, five times a week, for 8 weeks. Facial contour measurements, including jawline distance, shrank by about 2.2 to 2.4 mm with gua sha and 2.8 to 3.3 mm with the roller, and the roller group improved on skin elasticity readings.
The trial compared two massage tools with each other, with no group that did nothing, and it lasted only two months. It doesn't show whether the change lasts after you stop or whether it is mostly reduced puffiness. Gua sha is low-risk if you use gentle pressure, so it is fine as a pleasant habit. Just don't expect it to undo changes in fat and bone.
Which procedures treat sagging jowls?
Procedures fall into a few categories, matched to the layer that is causing the sag. DermNet lists the main options for photoaged skin, including fillers such as hyaluronic acid, resurfacing with chemical peels or lasers, and face-lift surgery to tighten jowls.
| Category | What it targets | What the evidence says |
|---|---|---|
| Radiofrequency and other energy-based tightening | Mild skin laxity on the face, neck and jawline | A systematic review of endodermal (under-the-skin) radiofrequency found improvement in sagging and jawline tightening, with side effects that usually cleared within days to a month; evidence level III |
| Fillers and implants | Lost volume and bony support, such as the prejowl hollow | The facial-skeleton review argues for rebuilding lost skeletal support and sees soft-tissue fillers as a way to camouflage bone loss, not replace it |
| Resurfacing (peels, laser) | Skin quality, fine lines, sun damage | Listed by DermNet for rejuvenating photoaged skin; it works on the surface |
| Facelift (meloplasty) | Moderate to marked jowling and loose neck skin | The surgical option DermNet names for tightening jowls |
The right choice depends on which layer is driving your jowls, which is a judgment for a board-certified dermatologist or plastic surgeon after an in-person exam. Ask what result is realistic for your face, how long it lasts and what recovery looks like before booking anything.
How can I prevent jowls or slow them down?
You can't stop bone and fat from changing, but you can protect the skin layer. The AAD's list of habits that reduce premature aging starts with daily broad-spectrum, water-resistant sunscreen of SPF 30 or higher on all skin not covered by clothing, skipping tans from the sun or tanning beds, and quitting smoking, which it says greatly speeds up skin aging. Our guide to signs of sun damage on the face covers what UV does over the years and what can be partly reversed.
- Every morning: sunscreen on the face, jawline and neck.
- Most evenings: a retinoid, built up slowly, followed by moisturizer.
- Weight changes: if you are planning large or fast weight loss, know that facial volume may drop with it.
- Every few months: photos in the same light and angle, so you are judging real change and not a bad day.
How can a selfie scan help you track your jawline?
Changes in the lower face are slow, so they are easy to miss or to overestimate from one mirror check. A selfie scan taken under the same conditions gives you a consistent record. Pori maps a 468-point face mesh and reads it region by region, returning an Anti-aging & Elasticity score alongside hydration, texture and pigmentation, plus a skin-age estimate. Its before/after comparison and progress charts make it easier to see whether a retinoid or a new habit is changing anything over a few months. Our explainer on what skin age means covers how to read that number.
An app is not a diagnosis. It cannot tell which layer is causing your jowls or whether a procedure suits you; that takes an in-person exam.
When should I see a doctor?
Gradual jowling over years is a normal part of aging. A face that droops suddenly is different: the NHS lists one side of the face drooping, arm weakness and slurred speech as the main signs of a stroke, which needs emergency care right away. For cosmetic concerns, a board-certified dermatologist or facial plastic surgeon can assess skin, fat and bone together and tell you which options are worth considering.
Frequently asked questions
What causes sagging jowls?
Jowls form when skin loses collagen and elastin, the fat compartments of the lower face shrink and shift, and the jawbone in front of the jowl resorbs. Sun exposure, smoking and large weight loss make it happen sooner.
Can you get rid of jowls without surgery?
Mild laxity can improve with energy-based treatments such as radiofrequency, and fillers can soften a hollow in front of the jowl. Marked jowling usually needs a facelift for a clear change.
Does face yoga get rid of jowls?
A small 2018 study found 20 weeks of facial exercises improved cheek fullness, but scores for marionette lines and the jawline didn't change significantly. The study had no control group, so the evidence is early.
Does gua sha tighten a sagging jawline?
One 8-week trial measured small reductions in facial contour of about 2 mm with gua sha. It had no untreated comparison group, so it isn't clear how much is lasting change versus reduced puffiness.
Can retinol tighten sagging skin?
Retinol can improve fine wrinkles and increase collagen in the skin over several months. It doesn't reposition fat or replace bone, so it won't lift a jowl on its own.
Does losing weight cause jowls?
Large weight loss can deflate facial fat and leave loose skin, especially in the midface, under the chin and along the jaw. Research on weight-loss medications specifically is still limited.
Sources
- Rohrich RJ, Pessa JE. The fat compartments of the face: anatomy and clinical implications for cosmetic surgery. Plast Reconstr Surg, 2007 (PubMed)
- Mendelson B, Wong CH. Changes in the facial skeleton with aging. Aesthetic Plast Surg, 2012 (PMC)
- Alam M et al. Association of facial exercise with the appearance of aging. JAMA Dermatol, 2018 (PMC)
- Ahn SH et al. Comparative effects of facial roller and gua sha massage on facial contour, muscle tone, and skin elasticity: randomized controlled trial. J Cosmet Dermatol, 2025 (PMC)
- Kafi R et al. Improvement of naturally aged skin with vitamin A (retinol). Arch Dermatol, 2007 (PubMed)
- Soft tissue facial changes following massive weight loss secondary to medical and surgical bariatric interventions: a systematic review. Aesthet Surg J Open Forum, 2024 (PMC)
- DermNet: Skin ageing
- American Academy of Dermatology: How to select anti-aging skin care products
Pori is a wellness and skincare education app, not a medical device. This article is for general information and isn't medical advice. For anything that worries you, see a dermatologist.



